![]() We knew there was something there so we started building gameplay to see what that would be like. We pushed it to publishers as a paper pitch, which failed as there was nothing playable. We started thinking about what kind of game this would be. The tension between these two sides was very titillating. The art director came up with the idea of a little girl in a bright yellow outfit, and our concept artist came up with loads of creepy characters and monsters. When we started thinking about this game, it was more of a visual jam session with our art director and one of our concept artists,” CEO Ola Holmdahl says.
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